Do you struggle to market your art in a way that feels natural and effective?
Are you overwhelmed by all the ways you could promote your work and unsure where to focus your efforts?
Marketing your art doesn’t have to be overwhelming. The Art Biz: Simplify Your Art Marketing Strategy Workshop is designed to help you cut through the noise and focus on what truly works for your art career and life.
Whether you want to attract more collectors, secure better exhibition opportunities, or take control of your marketing with less stress, this hands-on workshop will help you develop a clear, actionable plan. With expert guidance from Alyson Stanfield and the support of fellow artists, you’ll leave with renewed confidence and a strategy that aligns with your unique goals.
Who is this for?
This workshop is designed for artists who:
Maintain a committed studio practice with a cohesive body of work
Have an online presence for their art and want to refine their marketing strategy
Are serious about earning income and/or gaining recognition for their work
Use email marketing and want to maximize its impact
Are eager to connect with and engage their community
Regularly post and interact on at least one social media platform
This workshop is not for artists who:
Haven’t yet developed a body of work to promote
Are looking for quick fixes rather than a thoughtful, long-term approach
Only want to focus on social media trends without broader marketing strategies
Frequently make excuses about why they can’t promote their art
Aren’t ready to confidently step into the spotlight
In this workshop, you will…
Learn strategies to build visibility and attract the right audience for your work
Develop a personalized marketing plan tailored to your goals
Receive feedback on your plan from Alyson and other workshop participants
Gain insights on landing a show at MAINSITE
Put systems of accountability into place to help you stay on track
Preliminary Schedule
Doors open at 8:15 a.m. with time to check in, grab refreshments, and settle in.
The morning session runs from 9:00 a.m. to noon and will be filled with interactive lessons, discussions, and planning exercises designed to help you build a stronger marketing strategy.
Lunch on site from 12:00 to 1:15 p.m. will be a great opportunity to connect with fellow artists.
The afternoon session from 1:15 to 4:00 p.m. focuses on refining your plan, receiving feedback, and preparing for next steps.
We’ll wrap up by 4:00 p.m., leaving you inspired and ready to take action
Ticket info:
Early Bird Fee until May 1st at 11:59 pm: $99, with lunch included
After Early Bird: $125, with lunch included
Registration closes May 10th
Bonus: First 10 registrants will be entered to win one of two 45-minute private consultations with Alyson ($250 value!)
About Alyson Stanfield
Alyson B. Stanfield is an art-marketing consultant, workshop leader, and artist advocate. Since 2002, she has helped thousands of artists around the world to gain visibility and sell more art through her private coaching, Essentials for Artist Success classes, The Art Biz Podcast, and her book, I’d Rather Be in the Studio. Alyson believes that all artists deserve to be paid fairly for their work and is committed to helping them take control of their marketing with confidence and clarity.
Alyson holds four beliefs that guide all of her work with artists:
The art must come first.
Your art doesn’t speak for itself—you must learn to communicate clearly about it.
Your network is your most valuable marketing asset.
Business systems will help you grow faster, save time, and elevate your professionalism.
See more at ArtBizSuccess.com and follow Alyson on Instagram @alysonstanfield.