Now Hiring: Norman Arts Council Marketing and Communications Manager

Now Hiring:
Marketing and Communications Manager
Applications Due Friday, June 21, 2024

Job Title: Marketing and Communications Manager

Organization: Norman Arts Council

Location: Norman, Oklahoma

Status: Full-time, exempt, salaried

Compensation: $38,000 - $45,000 depending on skills and experience, health insurance, Simple IRA, and flexible work environment including generous time-off policy and some remote work.

Overview:

The Norman Arts Council is a dynamic and influential organization dedicated to fostering the growth and vitality of the arts community in the region. We provide crucial support and leadership to numerous arts organizations, maintain a vibrant community art space, and serve as a model of excellence for state and regional arts groups. We seek an exceptional Marketing and Communications Manager who can champion the arts, collaborate effectively with the, staff, artists, and arts community leaders, and drive innovation and growth within the organization.

The Marketing and Communications Manager reports to the Executive Director.

Key Functions:

1. Marketing & Communications

    • Create annual strategies for marketing campaigns and implement them through social media and other digital platforms, website, email newsletters, press releases, and other tools for communication.

    • Create a digital marketing plan, monitoring social trends to keep content current and identify weaknesses to take actions for improvement

    • Research trends and best practices in marketing, social technologies, new media and peers in similar non-profit arts organizations both locally and nationally

    • Produce and distribute press releases and materials to relevant media outlets

    • Ensure that Norman Arts Council brand and identity is adhered to across communication channels, website, press releases and when in collaboration with other, outside organizations.

2. Social Media

    • Manage social media pages for Norman Arts Council (Facebook, Instagram, X), 2nd Friday Norman Art Walk (Facebook & X) and MAINSITE Contemporary Art (Facebook & X)

    • Expand Norman Arts Council into new platforms, as desired and/or needed

    • Coordinate the creation of engaging content to share with followers

    • Monitor social media regularly to answer questions and comments from public

    • Check social media analytics monthly to identify what is and isn’t working

3. Graphic Design

    • Maintain graphic standards of the NAC and a vibrant, creative brand befitting of a vital arts organization

    • Design and/or refresh materials and collateral needed for promotional efforts of Norman Arts events and artist opportunities

    • Create look/brand of new initiatives, programs and events as needed

    • Monthly 2nd Friday poster design

    • Create materials for in-house use, including but not limited to annual appeal campaigns, stationary/office materials, ONE Event fundraiser, corporate sponsor packets and more

4. Website

    • Regularly update websites (NormanArts.org, 2ndFridayNorman.com and MAINSITE-Art.com) to keep content current (all hosted and designed through Squarespace)

    • Expand websites as needed to promote and serve the organization

    • Monitor website analytics to establish baseline trends and identify strengths/weaknesses

5. Documentation

    • Photograph and/or capture video of gallery openings, 2nd Friday Art Walks, public art and other Norman Arts events

    • Coordinate hiring of freelance photographers, videographers and video editors as needed and when budget allows

6. Champion the Community

    • Use Norman Arts channels to amplify the marketing efforts of arts organizations and businesses around town, especially those who receive grant support from NAC

    • Update Norman Arts calendar of events

    • Market both Downtown Norman and citywide efforts when aligned with NAC’s mission

Essential Tools

  1. Squarespace (website and public email marketing)

  2. MailChimp (press email marketing)

  3. Google Suite

  4. Microsoft Office Suite

  5. Adobe Creative Suite (or equivalent)

  6. Meta Business Suite

  7. Mac operating system

Qualifications:

  • Have a basic knowledge of the Norman Arts Council and our role in the community.

  • Bachelor's degree in marketing, communications, or a related field.

  • 3+ year’s experience in a marketing position. A leadership role and work with marketing the arts are preferred.

  • Strong interpersonal skills and the ability to work collaboratively with diverse stakeholders.

  • Creativity

  • Excellent communication skills, both written and verbal.

  • Innovative and forward-thinking mindset.

  • Graphic design skills preferred

Salary Range: $38,000 - $45,000

Benefits Package:

  • Health Insurance

  • Retirement Plan

  • Generous Paid Time Off

  • Cell Phone Reimbursement

  • Flexible Work Scheduling

  • Supportive Work Environment

Application Deadline:

Please submit your resume, cover letter, and three professional references by June 21, 2024 to leslie@normanarts.org.  In your cover letter, please address your qualifications and how they align with the Norman Arts Council's mission and goals.

The Norman Arts Council is an equal-opportunity employer. We encourage applications from individuals of all backgrounds and experiences to join our team and help us further our mission of supporting and promoting the arts in our community.

Please direct any questions to: leslie@normanarts.org